Колко национализми могат да се качат на върха на една кампания или как новият хегемонен дискурс взриви класическите кливиджи

The article has a double objective: to analyze the campaign of the nationalist candidate in the presidential election 2016, as well as populist-nationalist discourses and messages of non-nationalist candidates. It is structured in three parts. The first offers a periodization of the nationalist vote and analyzes the campaign as a happening of Krassimir Karakachanov, the candidate of the United Patriots. The second introduces the symbolic cartography of the nationalist campaigns, introducing a diachronic perspective and comparing the messages and images of the presidential campaigns of the two sympathetic nationalist candidates - Volen Siderov and Krassimir Karakachanov. The third part introduces a synchronic comparative perspective by identifying nationalist messages of non-nationalist candidates. The main thesis and conclusion of the analysis is the tendency of hegemonization of the nationalist discourse, crossing the classical ideological cleavages.