Ирена Тодорова

The text examines the campaigns and results of the presidential elections of the right-wing candidates in Bulgaria. The reasons for the surprising failure of the candidate of the largest GERB party Tsetska Tsacheva and the poor result of the candidate of the Reformist bloc Traicho Traikov are being sought. In the first case the focus is on the late rise of the GERB candidate, on the lack of personal charisma, conceptual appearance and clear cut political values. In the second case, besides the personality and campaign of the candidate, the deep division among the right parties played a part. None of the candidates on the right offered authenticity to Bulgarian citizens.