electoral dynamics

The article looks at the last election campaign of GERB in its main phases – pre- paratory (preliminary), active and hot. It raises the thesis of the “preservation” campaigns of the party in the recent years. Additionally, the article explores the main actors, platform and messages of the campaign. Special attention is de- voted to the role of Prime Minister Boyko Borisov in the hot phase of the cam- paign and his influence both on the attitudes of the electorate and on the overall dimension of electoral dynamics within the electoral period.