Pre-electoral positioning

This observation is a pilot part from a more comprehensive study on VMROBulgarian National Movement. Theoretical framework for political actors positioning in this segment is outlined retrospectively – mainly in the field of conservativeness of stances. Indications of such are identified via reviewing of 1,320 official party publications over a year, 48 monthly waves of representative research, main campaigning messages and programme indicators analysis, as well as electorate profiling. As a result, a hypothesis is motivated and discussed of an attempt for positive campaigning on otherwise radical appeals – labelled “radical normality”.